Creative Director
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NHTSA
Location
Atlanta, GA
Role
Creative Director
Project type
Government / Public Service Announcement
Campaign
"Speeding Catches Up With You"
The National Highway Traffic Safety Administration (NHTSA) wanted to show Pro Football Hall of Fame cornerback Champ Bailey's day in the life. My objective was to showcase Champ's pro habits and how they translate into pro driving habits.
In the 3 videos I Directed/Produced for their social campaign we highlighted Champs morning routine and how preparation helps him take his time. We showed him spending time with his family reminding viewers that someone is cares about them and wants them to come home. Then we captured Champ training kids as he made the connection between controlled training and controlled driving.
