EA Sports Battlefield: REDSEC

Overtime X Battlefield · Branded Content · Challenge, Longform, Youtube, Social Post
Creative Director · Producer

Battlefield set to release their new DLC (downloadable content), REDSEC, partnered with Overtime for their campaign. We paired Taylen Kenny (Mr 6'7") with popular streamer Fanum to showcase the new game in a friendly competition.

Both EA Sports and Overtime needed to cater to its individual audience. The Battlefield brief called for an explanation of the new DLC as well as showing the talent enjoying the game. Overtime audience is heavily into sports and fast pace action. Bridging common ground that satisfied each brand took research and understanding both target markets.

I created and oversaw the project end-to-end. Created the concept, script, orchestrated the set design, directed the production team and talent. In order to make sure REDSEC was described correctly I partnered with an EA Sport representative to ensure we were aligned with the technicalities.