Creative Director
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Xfinity
Project type
Commercial
Location
Atlanta, GA
Xfinity Mobile partnered with Overtime in making a long form series called Draft House for YouTube. The series follows a group of basketball players preparing for the NBA draft, workouts, family time and showing what the opportunity means for them and their family.
Xfinity wanted to embed 3 different commercials within the series for their mobile campaign. These commercials would be informative as well as entertaining to the Gen Z target market.
My task was to produce and direct a team responsible for the talent portion of the commercial and coordinate the end result with a remote producer responsible for the athlete portion.
